Share 'PBS ratings decline: why not try advertising?'

The latest article on PBS ratings plunge, "Surge of channels, people meter chaos depress PBS ratings," like all the other discussions I've seen on this topic, is missing the boat. In my view, the main reason for the PBS ratings plunge is that PBS doesn't make any effort to get new viewers or maintain viewers. There's a reason all other TV stations and networks advertise their programs on billboar…