Share 'Where now for pubradio's push to engage new listeners?'

As pubradio research/marketer John Sutton pointed out on his blog this weekend, CPB and other funders invested millions in NPR's Day to Day and APM's Weekend America, just two of the public radio shows that have been canceled this year. Neither was able to attract big enough audiences (and the underwriting revenues that come with them) to cover their production costs. Now CPB is laying the gro...