How can public radio bring in audience support for digital services?
NPR Senior Vice President Dana Davis Rehm raises the question in a commentary -- Current, July 14 -- supporting DEI's 3MG (3 Million Givers) campaign. Is it important for public radio's online, mobile and other digital services to develop listener revenue, as she says, and not just underwriter support? If so, how?
Tags: audience, digital, listener, online, public, radio, revenue, support
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